Melbourne Sports Museum Critiques

Essendon Bombers Logo

The logo of the Essendon A.F.L team is a flying jet. This is an obvious relationship to the team nickname ‘The Bombers’. It is a triangular shaped depiction of a flying plane with a solid red background and grey outline. The foreground plane figure is also grey with heavy black strokes and dark tonal shapes. A flat use of line and shape create a simple vector based logo that is easily recognized and a distinct representation of the team. The colours used create an aggressive attitude to suggest strength and stability, which is reinforced by the symmetrical and dynamic composition. As a supporter of the team I feel the Bomber logo is a strong symbol of the clubs ideals and focus, and is an appropriate logo for the team.

Rugby logo/Wallabies Jersey

A kangaroo on a rugby ball is the logo for Australian sevens rugby and is adorned on the Wallabies team uniform. The kangaroo is a series of simple flowing organic lines, used to form the shape of the Australian icon. This figure is fit onto a dynamically angled rugby ball; a solid coloured oval with three thick lines on the top. The symbols used are very straightforward and create a strong feeling of Australian identity while reflecting the sport in question.

The shirt is relatively simple too; mainly yellow with green curving shapes on the arms/waist and thin green lines shaped vertically down the torso. Negative space of the kangaroo in the ball is used effectively to smoothly connect the logo to the shirt. Placed on the left breast the logo is figuratively protecting the heart and developing a strong relationship to country, sport, and team. Five stars representing the Southern Cross are also on the bottom of the shirt, again reflecting Australian identity. Green and gold are used on both the logo and the shirt, as these are the iconic Australian sports colours.

Both the logo and the team uniform are designed well to fit contours of the body, and standout while playing. The logo is also a strong visual representation of the dynamics of the sport, the values, and the country of the team.